Looks like everyone is taking notice to the Ohio based brand O.A.T.W started by our friend Floyd From Ohio. So much notice that they ripped off the brand in a big way. Zara has some explaining to do. Check out The Fashion Law . For a more in depth view of the situation. Let them know your thoughts.
Milk Bar Radio Vol.3 . Throw Back Edition with @chrismarsb !
Throw Back Edition. Track Listing: A Tribe Called Quest - Excursions Jay Z feat. Mya - Best Of Me [Remix] SWV feat. Wu Tang Clan - Anything [Old Skool Remix] Mary J Blige feat. Notorious BIG - Real Love [Hip Hop Remix] ChrisMarsB - Where’s Brooklyn At [Edit] Jay Z feat. Jermaine Dupri - Money Ain’t A Thang Peter Gunz & Lord Tariq - DejaVu [Uptown Anthem] Mary Jane Girls - All NIght Long ToTo - Waiting For Your Love Shade Sheist feat. Nate Dogg - Where I Wanna Be Tony Toni Tone feat. DJ Quik - Lets Get Down 2pac feat. Shock G & Money B - I Get Around Big Pun feat. Joe - Still Not A Player
One of our most popular products is APC raw denim. If you aren’t familiar with raw denim, it is denim that is not washed after having been dyed during production. Over time, the denim will fade uniquely to the wearer on those parts of the article that receive the most stress. APC is considered to be one of the most well known raw denim companies, being worn by celebrities such as Kanye West, KiD CuDi & more. I even caught Ellen Degeneres speaking about purchasing her first pair a few months ago.
Anyway…… Some customers do not prefer the grueling process of breaking in the tough, uncomfortable denim, and prefer to purchase the jeans with unique fades already intact. Therefore, after you have worn your denim in, which takes months and months, APC gives you the opportunity to sell your jeans back to them. They offer 50% off a new pair of jeans to anyone who turns in their worn in pair.
The denim then undergoes a process of washing, repairing, etc. to put back on shelves for customers to enjoy. This video documents that process, including the initialing of the original owner (which I, personally, think is the coolest part). I would never advise you to skip the process of breaking your own denim in, because that’s the fun part. That’s what makes them YOURS! However, that 50% off a new pair is pretty inviting. I may just have to make my way to New York to trade in an old pair.
Stop in our shop to check out some worn in denim from brands including APC, Naked & Famous, Baldwin and more.
International man of many talents has done it again. Last week, Pharrell Williams launched a website dedicated solely to the World’s first 24-hour music video, going along with his single "Happy." Viewers are able to click and drag the progress mark around a circle with “noon” at the top, “midnight” at the bottom and “sunrise” and “sunset” on opposite sides, allowing them to jump ahead to any “hour” in the video. Throughout the visual, you follow many different characters as they dance along to the catchy song. As one of the World’s most powerful creative minds, it is entertaining to see Pharrell’s newest project come to life.